Rightmove’s ‘Happy at Home Index’ for UK towns has received quite a bit of publicity, mostly pointing gleefully or disparagingly at towns regarded among the ‘happiest’ or ‘unhappiest’. It illustrates how competition between localities for contented residents has become a theme of policy and media attention.
The company has generated an index using 12 measures to assess how people feel about where they live, covering aspects of their property, subjective feelings about their home, and sense of community.
The four questions used for the ‘community’ category seem pretty good to me and are worth reproducing here.
Apparently Dorchester scored highest for neighbourliness and Ilford scored lowest, but I’m not sure it’s helpful to dwell on these rankings.
One might have wanted to see something in there about the local economy and transport: and there’s nothing anywhere in the index to allow for people’s feelings about the value of their council tax and services.
But the survey had a whopping 25,340 respondents and a ten-point scale for each question, so there could be some interesting work to be done on the relations between some of the measures, if the data can be made available.
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