Here's a handy and timely post on Talk About Local, starting a discussion about those awkward issues that can afflict local websites. Like anonymity (although the slight irony that contributions to the TAL blog are still, msyteriously, anonymous seems to have been overlooked); the ‘we’re too small’ problem; and the ‘we’re too big’ problem. Among the wisdom shared:
- when people are talking to you about their burning passion, ask them to write, take photos or videos about it. Most people don’t just write in when you ask them but they are happy to share their interests...
- make your methods of contributing as simple as you possibly can... Never mind snazzy technology, give them a beer mat to write on...
- don’t forget to ask people for help in really simple ways, don’t assume they know and just aren’t helping. People love to help, especially if helping takes the most minimal amounts of time...
- keep in touch with small traders. They know everything that is going on and generally a bit of time to tell it to regular customers.
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