Monday, 19 March 2007

NEXT POST
Collective behaviour and climate change: why would anybody bother? Twice recently at events, I've raised the possibility that responses to climate change represent a potential sea-change in collectively-oriented behaviour. More and more people, I suspect, are taking everyday life and lifestyle decisions less on the totally individualistic basis of our Thatcherite inheritance, and more in recognition that there are others around us and to follow, who might be affected by those decisions. And now I'm just catching up with a recent study by CDX and the Centre for Sustainable Energy on Mobilising individual behavioural change through community initiatives. The study investigated 'what kinds of local and community initiatives are most effective at influencing changes in behaviour and at what levels, and whether any lessons learned from these are transferable to the issue of climate change.' The report provokes thinking about important issues. The key message seems to be that what is lacking is 'a realistic sense of agency,' and this is the problem to be solved. Part of the argument is that people are not motivated to take action (jointly or individually) on an issue which is not local, where their action has no immediate impact (or indeed any significant impact), and where the scale of any action taken is dwarfed by the impact of the inaction of others. And yet, and yet. We know there is evidence of changes of attitude, and local councils have had relatively little difficulty imposing regimes of recycling which have transfomed attitudes. The media too have played a hugely significant role in the subtle shifting of attitudes. I suspect that because this is an (apparently hurried) report to government, the assessment remains implacably hard-nosed (indeed, in an odd sentence towards the foot of p7 the authors suggest that, in the absence of evidence that community-based environmental initiatives influence behaviour, the challenge for policy-makers and funders is to justify supporting them - the report thereby seems to defy its own existence). There have been numerous local projects over the years that have engaged people in reducing their negative impact on the environment and changed people's attitudes to the ways in which it is managed. Surely it's time for better evaluation, not time to abandon evaluation and pass the buck back to policy-makers? I think this is an issue where the notion that there is no such thing as altruism has become a blinding presumption, to the extent that we do not recognise the possibility that people will change their behaviour for any reason other than immediate personal interest. But some people will do, have done so, are doing so, and, crucially, are now living in a social context which encourages them more than it did in the past to engage with others and persuade others to do so. Perhaps the notion of a renaissance of collective behaviour is not so far-fetched. Where my naive optimism springs from I'm afraid I cannot say, since earlier this evening I felt physically sick at the televised image from our House of Commons, where elected members had committed...

Recent Comments