And apart from anything else I feel patronised by the implication that I am so stupid, these ideas that someone wants to sell me have to be reduced to a list I can carry round in my wallet and check furtively while I’m in the post office queue. (You bet my lips move while I'm reading it). Somewhere I have a draft of the Five Reasons Not to Bother With Silly Lists of Rules.
Having said that, ahem, yes I accept there’s often useful stuff to be gleaned, even wisdom, as in this case over on the Placemaking Blog:
- Identify and eliminate your place’s persistent visitor pain points
- Dramatically reduce complexity
- Cut costs 90 percent or more: think Lighter, Quicker, Cheaper
- Make stupid places smart
- Teach your stakeholders to talk
- Be utterly inclusive
- Make loyalty dramatically easier than disloyalty.